WE TURN YOUR
“BIG CRAZY IDEAS”
INTO REALITY
We do this by providing FRACTIONAL Chief Growth Officer services to impact driven companies that
have high growth potential (but don’t want the risks associated with hiring a full time executive team)
*And to be clear, we ONLY work with visionary founders with “big crazy ideas” who believe in
limitless possibilities and aspire to create real, impactful change in the world.
The Desired Outcome
We have over 40 years combined experience in digital marketing, lead generation, conversion optimization, sales growth . Which means that we know what it takes to accelerate your buyer’s journey, attract perfect clients and amplify the voice of your brand promise using the latest online traffic, content and funnel strategies. And, we also understand the foundational persuasion & enrolment strategies required to make perfect clients say YES to your offer.
To be clear … we are NOT an “agency”…
Because we know that when we align with CHANGE MAKERS … we amplify ABUNDANCE in the world (for everyone)!
As you grow your business, eventually you are going to need to bring on “talent” to fill gaps in your leadership team.
If you are reading this, it’s likely you have already turned an “idea” into a successful (profitable) business.
And now, you realize that in order to get to the next level, you need to surround yourself with talented people that can bring your business to the next level.
The only thing is …
Hiring a full time “C-Level” executive is challenging, risky and complicated!
Hiring an “agency” is challenging, slow-moving and expensive!
Hiring an outsourced team is challenging, time-consuming and frustrating!
This is where hiring a Fractional Chief Growth Officer (+ team) fills the gap!
These are just some of the areas of focus we bring to your business as your [f]CGO:
As your Fractional Chief Growth Officer,
we are focused on ONE thing…
GROWTH!
We will create, deploy and manage a marketing strategy (co-created by you) to help you reach your revenue growth goals faster. But, not only that, we’ll help you discover ways to re-purpose and package your content, expertise, products & services into offers that result in passive income opportunities.
Of course, marketing alone does not “convert” to new clients! So, as your Fractional Chief Growth Officer, we will implement a sales strategy (co-created by you) focused on conversion optimization, increased customer value and client retention.
And lastly (and most importantly) we are committed to supporting the growth of YOU (the human) and your team. We believe that the way we create significant positive change in the world is by supporting the personal growth of change makers (YOU) and raising the collective consciousness of the world one aligned action at a time.
And, of course, as your business grows, we will be there to support you to grow your operations & team.
These are just some of the areas of focus we bring to your business as your [f]CGO:
Developing the marketing strategy for both the short-term and long-term.
Acting as a leader in the marketing & sales departments and leading team members.
Working with pre-vetted and piloted, outsourced contractors to leverage their experience and meet your goals.
Auditing and implementing a technology stack that will support the evolution of your company at all stages of growth
Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, a podcast, etc.
Solving marketing & sales challenges that will arise and need to be resolved quickly.
Acting as a sounding board for you (the visionary leader) as you navigate frustrating (and necessary) stages of growth in your business.
Supporting in hiring new employees (and contractors) and building out your team for success.
We do this by following our
“Amplify Impact Framework”…
THE WHY
THE WHO
THE HOW
Offer Ladder (build a true freedom business!)
THE CONVERSION
THE STORY
THE WHAT
THE TRAFFIC
Messaging, Content & Channels
THE FREEDOM
TREVOR TURNBULL
Simply put, Trevor has 2 decades of experience starting, growing and exiting entrepreneurial ventures and turning big ideas into reality. He supports our clients to realize their untapped potential by co-creating a strategic plan that magnetically attracts their perfect clients and manifests into win – win – win scenarios!
SHARMILA SINGH
Simply put, Sharmila has 2 decades of experience building the strategy and leading the execution of digital transformation, leadership growth and talent elevation. She supports our clients to building the framework & systems needed to bring the vision of creative entrepreneurs to life!
We provide fCGO (Fractional Chief Growth Officer) advisory services to visionary creators like yourself. What does that mean? Simply put….we help you build a strategy that will ensure you not only meet your revenue goals, but that you are able to scale by integrating the leadership growth, team ascension and digital transformation required to work smarter, not harder.
In order for us to grow together, our model begins with a 180 Day (6 Month) Growth Accelerator Phase. Our initial engagement includes the following:
2x
Quarterly Implementation Meeting
[Full Day (6 hrs) OR Two Half Days (3 hrs)
4x
Monthly Implementation Meeting
Half Day (3 hrs)
20x
Weekly Implementation Meeting
(1 hour)
Total Meeting Hours = 44 hours
(Also includes 80+ hours of implementation between meetings for a total of 124 hours of time spent directly on your project)
Also included in our services are the following:
Executive Assistant / Project Management
Up to 4 hours per week
Meeting Notes (Action Items & Content Extraction)
Digital Marketing
Team
Up to 6 hours per week
Design, Development, Research, Data Entry, Social Distribution, Outbound Messaging, etc
OPTION 1 – $10000 / month
/ month x 6 months
TOTAL: $30000 USD
OPTION 2 – $57,000
$28500 USD
/ 6 months (paid in full)
(5% discount)
After the initial 180 days (6 months), we will review our agreed upon milestones & KPIs and discuss the growth potential of continuing our working relationship together. We do this initial 6 month Growth Accelerator Phase because we know it takes this long to implement REAL change in your business that will create exponential growth opportunities for your company!
At the end of the day, our true desire is to amplify the impact of VISIONARIES like you!
And create WIN, WIN, WIN outcomes!
Naturally, in our work together we are going to discuss strategies for how to accelerate the buyer’s journey from Awareness (Attention) to Consideration (Belief) to Evaluation (Decision).
In order to do this, we will outline a strategy to create content, drive traffic & capture leads that will educate, qualify & convert prospects into new clients.
Part of our work together will be to outline “projects” and “workflows” that we’ll look to complete together on a weekly, monthly and quarterly basis. And, as we build out and align on the execution strategy together, you are going to need support in executing those strategies.
By working with us, you’ll have access to our extensive network of strategic partners (subcontractors & agencies) and outsourced teams that have been pre-vetted and piloted to ensure you will only pay for what you need to meet our agreed upon goals.
Our strategic partners & team can provide the following services:
Traffic
Outbound Email Prospecting
Outbound Social Prospecting (LinkedIn)
Inbound SEM (Google, Youtube, LinkedIn, Facebook & Instagram)
Inbound SEO (Google)
Funnels & Content
Lead Magnets (Guides/Reports/Whitepapers/Video Series/Newsletters)
Trip Wires & Core Offers (Webinars, Mini-Webinars, Summits, Challenges & Power Offers)
Content Marketing (Amplify Impact Machine)
Testimonials & Case Studies
Design & Development Services
Conversion
Appointment Setting
Sales Development Reps
Sales Enablement
*NOTE: Our digital marketing agency (Route Three Digital) includes a team of talent that can tactically execute many of the results-driven strategies we co-create with our clients. And, what they can’t do, we will outsource and manage the vendor relationship to ensure our collective expectations are met.
**NOTE: All projects are scoped and quoted on as required. We will determine your budget and provide the best fit to help you meet your timeline and goals.
Want to explore if we are A
fit To Work Together?
“big crazy ideas” you have and discover how we can turn them into reality together!